Is Your Corporate Wellness Program Floundering?

by Company Health on November 4, 2008

Is Your Corporate Wellness Program Floundering?

Companies are instituting corporate wellness programs, often with mixed results. The idea behind a corporate wellness program is actually quite solid: these programs are opportunities for employees to get the help they need to prevent illness.

The general idea of a corporate wellness program is that since as many as 80% of illnesses can be avoided with some preventative care, more attention to corporate fitness can improve productivity, reduce company costs, and can result in happier employees.

While some corporate wellness programs seem to be doing just fine, they are the minority. Some studies have suggested that only about 1 out of 9 corporate wellness programs are seen as successful. This means that many corporate wellness programs are costing money but not producing desired results.

In fact, some employers report that expensive employee exercise and employee wellness programs are used by only a tiny minority of employees
- usually those employees who are already fit. Many companies that have invested in a corporate wellness program find that their workers are as unhealthy as ever!

What is behind this alarming trend in corporate wellness programs? Research by Golding Corporate Wellness, Inc
(http://www.corporate-wellness-mistakes.com/) has revealed specific factors that lead to unsuccessful corporate wellness programs:

1. Not investing in corporate wellness programs. Even today, many companies simply do not pay enough attention to worksite wellness to institute a corporate wellness program. The first step to a successful corporate wellness program, then, is to create a solid one. GCW, Inc. can help if you are having trouble getting started.

2. Investing only in employee exercise facilities. Many companies mistakenly assume that building employee exercise rooms or getting employee gym memberships means a corporate wellness program. This is not the case.
The key to corporate wellness programs is to have a whole-health approach that makes it easy for employees to get fit and stay healthy. Your corporate wellness program should appeal to all workers, not just to the athletic. This means setting up programs that are attractive to employees and it means doing research ahead of time to find out which corporate wellness programs may appeal to the company’s employees.

3. Having a corporate wellness program that does not provide education. Any corporate wellness regimen should include easy access to information.
Employees should know all about the benefits of corporate wellness programs, should know how to exercise and should have all the information they need to make healthy decisions on the job and at home. This part of corporate wellness programs can even include workplace safety information.

If your corporate wellness program is not working, it is the approach and not the corporate fitness philosophy itself that may be to blame. A few simple changes may be all it takes to start seeing some smiles at the office!

Ken Golding is President of Golding Corporate Wellness, Inc., a company that helps executives achieve financial return on their corporate wellness programs. For 24 years Ken has been helping individuals and organizations get unexpectedly rewarding results from their fitness and wellness efforts.

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Types of Wellness and Fitness Programs

by Company Health on November 4, 2008

As the broader conceptions of health and wellness have evolved, so too have the typologies of interventions offered by organizations. An early typology offered by several researchers proposed three levels of health programs:

Level I: Awareness programs, including newsletters, health fairs, screening sessions, education classes, and other activities that raise individual awareness of the consequences of unhealthy behaviors

Level II: Specific programs for lifestyle modification, including fitness programs, back exercises, and the like, characterized by active employee involvement in adopting health-promoting behaviors

Level III: Programs that create environments in which individuals can sustain healthy lifestyles over the long term, including the provision of fitness centers at the workplace, making healthy food available, and removing unhealthy food from the workplace.

From these three levels, fourth-generation programs evolved, variously referred to as total health programs, comprehensive health promotion programs, or health and productivity management programs. Johnson & Johnson’s Live for Life program represents one of the earliest comprehensive wellness programs. Three key components of the J&J program are health risk assessment, creative educational units, and physical fitness training. Health risk assessments may include analyzes of stress management, fitness, nutrition, safety, and ergonomics, and the assessments are used to identify the individual’s strengths and weaknesses. In the educational units, a wide variety of media is used to deliver education on such topics as weight management, smoking cessation, women’s health issues, and blood pressure management, among other health-related subjects. In J&J’s physical fitness training, programs are tailored specifically to individual needs. Evaluations of the Live for Life program have indicated positive effects on exercise, health behaviors, and employee work attitudes.

Kimberly-Clark Corporation’s Health Management program is also a benchmark comprehensive program, initiated in 1977. The program reflects the company’s culture and its belief that well-informed, healthy employees are happier, safer, more productive, and have better attendance records, and that these factors produce lower health care costs for the organization. Integrated, multidisciplinary teams provide health screening, primary care, exercise programs, nursing care, and employee assistance programs at Kimberly-Clark’s various locations. Fitness facilities include indoor running tracks, Olympic-size pools, nature trails, weights, and aerobic equipment. Preventive and educational services are provided, which include family wellness, nutrition education, CPR training, and sport-specific workshops, among other programs.

Health and productivity management programs (HPM) have three basic goals: (1) to provide integrative services that promote employee health or assist with injury, illness, or work-life balance, (2) to increase productivity and morale, and (3) to manage medical benefits, risk management, employee assistance programs, and other services such that they promote health and productivity. Keys to the success of HPM programs include health promotion and wellness staff who serve as models of healthy lifestyles, employee empowerment, and self-responsibility. The distinguishing factor of HPM programs is the tie to the mission of the business and articulation of the links between individual health and business operations.

For more information on Wellness and Fitness, visit my Fitness and Health Books here.

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